2018年09月28日

Online marketing agency

GangHut online marketing agency launches in Edinburgh

An agency that specialises in delivering marketing for online marketplaces has been launched in Edinburgh.

GangHut, which claims to be the first of its kind, aims to meet a need for specialised marketing supportfor the growing ‘platform economy’ of peer-to-peer wholesale sunglasses china businesses.

The agency offers campaigns that it says will “understand the dual nature of two-sided marketplaces and speak the language of platform technology and blockchain".

The agency also will work with businesses that support the platform economy – businesses in fintech, insuretech, trusttech, and paytech companies as well as regulators and trade bodies.

The agency says its aim is both to services its clients and to connect them, acting as advocates of the platform economy by participating in industry events as well as aiming to deliver thought leadership to move the sector forward.

The agency said that by “increasing awareness and understanding of this transformative model for global trade, GangHut hopes to help position the UK as market leaders in this space by working with clients worldwide, launching international businesses locally and taking local businesses to the world stage.”

GangHut was co-founded by Shelley Wright and ‘Gang Leader’ Elle Tucker.

Wright describes herself as a commercially driven marketer with more than 30 years experience garnered in London, New York and Sydney. She has worked for Ogilvy and American Express.

Tucker us a former broadsheet journalist and Leith Agency advertising creative, as well as co-founder of the RUDE agency, which she describes as the first PR agency for the sharing economy.

Wright says: “Living and working between Sydney and Edinburgh for the last seven years has given me a fascinating insight into the machinations of business and industry; how governments and corporations engage with new economic models – or not.”

"We've identified a niche opportunity to help businesses successfully leverage the peer-to-peer economy through savvy marketing, whether they're operating entirely within the sector already or transitioning some or all of their commercial activities to a sharing or marketplace model."

She said the agency would specialise in six core areas: communications strategy, content marketing, social media, advertising, search and PR.

“But what’s really important is that we understand the long-term goals of our marketplace clients, so we can provide recommendations on what channel – or channel mix will deliver the biggest bang for their buck.”

Tucker said: “We’re excited to be working with all kinds of marketplaces now, from e-commerce to sharing, and gig economy to peer-to-peer finance platforms, even blockchain platforms and their associated token sales.”

GangHut has joined Sharing Economy UK, the trade body representing and championing the UK’s sharing economy businesses. Jenna Cane, Sharing Economy UK Manager, says, “We are pleased to welcome GangHut to Sharing Economy UK. Having the first marketing agency amongst our membership helps us to represent a wider range of sharing economy businesses, and supports our objective to make the UK a global centre for the sharing economy.”

The GangHut team has been working pre public launch and its clients include Switzerland’s boutique boat-sharing platform Boataffair, Australia’s parkshare app Kerb and Denmark’s classic car rental platform BookAClassic – as well as partners including Amsterdam gig economy conference Reshaping Work; US marketplace technology conference Marketplace Risk; and Arcadier, the Singapore-based marketplace software creators.

Also Read: Find Best clothing manufacturers china


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