2018年08月31日

Facebook marketing

Improve your Facebook marketing strategy


This large audience makes Facebook a valuable marketing platform for e-commerce brands looking to get a huge source of traffic on social media. It now even has a name: F-commerce.


However, hey, 67% of e-commerce retailers use Facebook to increase traffic to their websites. Looking at this number, do you think it's easy to stand out from the crowd? Of course not, because the outstanding Facebook marketing strategy requires a lot of effort in a smart way.


In this article, we won't discuss general tools or tips that Facebook marketers already know. Instead, let's uncover five little-known but proven strategies that online sellers can use to improve their Facebook marketing strategy.


Get the most out of your audience insight tool


Getting to know your customers can let you locate the people who need your products, and who will spend money in your store to get them.


Conducting surveys, talking to potential customers, or tracking competitors' activities or activities may be a good way to get to know your target customers, but these are very small samples.(See: dropshipping definition)


Facebook Audience Insights is one of the most comprehensive analytics tools to help you understand who customers are, how old they are, what they are interested in and what they usually do. Precise customer roles for your business.


In Facebook Audience Insights, you can choose one of three audiences to search for information: everyone on Facebook, the person associated with your page, or a custom audience.


Target Facebook ads in the right audience


About 7 out of every 10 online sellers use a large portion of their budget for Facebook ads to drive traffic, but 4-5 will stop running Facebook ads after a while because "it's inefficient and costly." - Most popular if asked, online sellers will give reasons. Users who click on the ad will eventually abandon the site without purchasing. Any clicks that are not converted will take up the seller’s profit.


why is it like this? They have such a lot of potential traffic, but they don't target ads to the right users.


One of Facebook's main strengths is that it gives you a lot of insightful information so you can target your ads to people who are passionate about your offers. The above mentioned Audience Insights is a powerful tool to help solve this problem.


Tip: If you want to create cost-saving and highly-converted Facebook ads, please avoid poor targeting by:


Know who your ideal customers are and use any qualitative and quantitative analysis methods


Define your custom audience as specifically as possible so that Facebook can show your ads to users who are most similar to your ideal customers


By properly targeting your ad’s audience, you can not only avoid inappropriate clicks by the wrong user (which prevents you from wasting money), but it can also attract high-quality traffic that may require your product.


Promote videos on Facebook


The most viewed videos on this Buzzfeed Tasty page created 50 million views in the first 7 days and 2.4 million views. This video captures the real moments of child football players comforting their competitors during the Rio 2016 Olympic Games, released by NowThis, which has 89 million views and 3.5 million views in the first three days.


Virus video is taking over Facebook news feeds, and brands that successfully spread content on Facebook as videos are enjoying more participation from the community (like, share, comment).


Facebook users are switching from text content and images to video. Video - A new gift bags wholesale trend in content building - is the Facebook marketing strategy you should be concerned about.



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