Online marketing agency

GangHut online marketing agency launches in Edinburgh

An agency that specialises in delivering marketing for online marketplaces has been launched in Edinburgh.

GangHut, which claims to be the first of its kind, aims to meet a need for specialised marketing supportfor the growing ‘platform economy’ of peer-to-peer wholesale sunglasses china businesses.

The agency offers campaigns that it says will “understand the dual nature of two-sided marketplaces and speak the language of platform technology and blockchain".

The agency also will work with businesses that support the platform economy – businesses in fintech, insuretech, trusttech, and paytech companies as well as regulators and trade bodies.

The agency says its aim is both to services its clients and to connect them, acting as advocates of the platform economy by participating in industry events as well as aiming to deliver thought leadership to move the sector forward.

The agency said that by “increasing awareness and understanding of this transformative model for global trade, GangHut hopes to help position the UK as market leaders in this space by working with clients worldwide, launching international businesses locally and taking local businesses to the world stage.”

GangHut was co-founded by Shelley Wright and ‘Gang Leader’ Elle Tucker.

Wright describes herself as a commercially driven marketer with more than 30 years experience garnered in London, New York and Sydney. She has worked for Ogilvy and American Express.

Tucker us a former broadsheet journalist and Leith Agency advertising creative, as well as co-founder of the RUDE agency, which she describes as the first PR agency for the sharing economy.

Wright says: “Living and working between Sydney and Edinburgh for the last seven years has given me a fascinating insight into the machinations of business and industry; how governments and corporations engage with new economic models – or not.”

"We've identified a niche opportunity to help businesses successfully leverage the peer-to-peer economy through savvy marketing, whether they're operating entirely within the sector already or transitioning some or all of their commercial activities to a sharing or marketplace model."

She said the agency would specialise in six core areas: communications strategy, content marketing, social media, advertising, search and PR.

“But what’s really important is that we understand the long-term goals of our marketplace clients, so we can provide recommendations on what channel – or channel mix will deliver the biggest bang for their buck.”

Tucker said: “We’re excited to be working with all kinds of marketplaces now, from e-commerce to sharing, and gig economy to peer-to-peer finance platforms, even blockchain platforms and their associated token sales.”

GangHut has joined Sharing Economy UK, the trade body representing and championing the UK’s sharing economy businesses. Jenna Cane, Sharing Economy UK Manager, says, “We are pleased to welcome GangHut to Sharing Economy UK. Having the first marketing agency amongst our membership helps us to represent a wider range of sharing economy businesses, and supports our objective to make the UK a global centre for the sharing economy.”

The GangHut team has been working pre public launch and its clients include Switzerland’s boutique boat-sharing platform Boataffair, Australia’s parkshare app Kerb and Denmark’s classic car rental platform BookAClassic – as well as partners including Amsterdam gig economy conference Reshaping Work; US marketplace technology conference Marketplace Risk; and Arcadier, the Singapore-based marketplace software creators.

Also Read: Find Best clothing manufacturers china  

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Unemployment Challenges

Tackling Nigeria's Unemployment Challenges With E-commerce

Different data have confirmed that Nigeria has a huge unemployment challenge. The National Bureau of Statistics (NBS) pegs the unemployment rate at 14.2% to 18.8% in 2017.

Although 18.8% may be small in terms of percentage, the raw numbers are staggering. The indices of the NBS revealed that the number of people within the labour force that were unemployed or underemployed increased drastically from 13.6 million and 17.7 million in the second quarter of 2017 to 18.8 million in the third quarter of 2017.

Meanwhile, a 2017 report of the International Labour Organisation estimated that youth unemployment rate in Nigeria was at 13.41 per cent.

You can easily deduce from the aforementioned data that Nigeria is in an unemployment crisis and something drastic needs to be done to tackle this challenge. This is because economic growth and development can never be guaranteed if a large number of the population especially the youth is unemployed.

In the march to find a solution to unemployment, the private sector is playing a major role in tackling the problem. A key sector that has made arguably one of the biggest contributions is ecommerce.

Today, a company like Jumia leads the e-commerce landscape. Interestingly, a large chunk of their employees are young adults between 22 and 30 years; a positive employment metric. Beyond this, Jumia has empowered millions of Nigerians directly or indirectly. Thus, supporting the government in easing the unemployment problems.

E-commerce can tackle Nigeria's unemployment problem

It is possible for eCommerce to compete in agriculture when it comes to job creation. Despite the dire unemployment quagmire, e-commerce has made a monumental contribution when it comes to the provision of jobs for Nigerians. Thanks to Jumia that pioneered and powered e-commerce to new heights, many persons and businesses have benefited in one way or the other.

Currently worth around $13billion (about N4.01 trillion), experts in the Nigerian financial service sector have estimated that Nigeria's e-commerce market value could rise to $50billion (N15.45 trillion) over the next decade. This is the bright prospects that e-commerce have and if properly and effectively exploited, there is no doubt that it will overshoot the reported estimate. And of course, Nigerians will be gainfully employed because e-commerce startups are springing up daily and are attracting the attention of investors.

Reasons why e-commerce can answer Nigeria's unemployment woes

*Low operating costs

The undeniable fact is that running a physical store costs a lot of money. By running your own e-commerce operation, one of the main benefits is that the overheads are much lower. For example, an online store requires less personnel to manage it thanks to automation and inventory management. You can also benefit from cheap online marketing channels such as social media to spread the word about your business.

*A wider audience

Since many people are now online, you have an audience who are ready to patronise you. However, due to competition in the e-commerce space, you need to get your marketing right so that your messages will reach the right target market. Therefore, you have a wider audience for your products or services than if you decided to open a physical store in a shopping mall. Additionally, your wholesale homewares business is always open – 24 hours a day, 7 days a week, 365 days a year.

How e-commerce is solving unemployment

If you want to make money and want to exit the unemployment market, all you need is a computer and a very good internet connection. It doesn’t matter if you have a white collar job, you are into dropship home decor business or you are unemployed, you can make some money. Also, if you can muster the financial power, you can float your own e-commerce store.

*You can become an independent sales consultant

To be a sales consultant with Jumia, you will be required to register, create your own team (a network of other sales consultants) and then start selling Jumia products and make money doing so. You can make up to ₦1,000,000 monthly doing this.

*Become an affiliate partner

Affiliate partners can promote the products on Jumia and can get up to 11% commission on every successful order made a click via your affiliate link. You can make easy money online if you own a website, blog or just any useful social media account (e.g. Facebook, Twitter, Google+ etc). But first, you need to sign up for the affiliate program, find products you know people really want or the products you know your website/blog readers want or the product your social media networks need. Promote the products, get people to go through your link, track your sales and earn commissions. How easy can money making get!

*Become a vendor

If you have your own products and services to sell, you can easily sell them. Jumia will allow you to list your products for sale as long as you want to sell your genuine products online. To get started, you will be required to go to the Jumia Seller registration page and sign up. After signing up, you will be able to upload your own products to sell on Jumia Nigeria. Presently, Jumia has millions of vendors that are currently selling and earning money on the platform. They are smiling to the bank.

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Tools for save monry

Tools that you can use in your business to save money

Monitoring and analytics

The following tools help monitor the health of your site. They will let you know where your customers are coming from, and can give helpful information regarding demographics and site activity.

Google Analytics

Google Analytics is a free service that Google offers to everyone. It helps track and report the behaviors of the visitors on your wholesale fishing tackle site. If you have Google Analytics installed on your website you can determine where your visitors came from, and can see what channels are bringing in the most traffic and customers.

Google Analytics can be a bit overwhelming for first timers. Luckily, Google offers free training for you to become a pro at using their systems. You can even take a certification test at the end of the training that will test your skills and knowledge.


This is a great tool to have installed next to Google Analytics. Monitor.uswill constantly scan your site for up and down time, and will alert you immediately if your site goes down for any unexpected reasons. They offer a free 15 day trial for you to test all of their monitoring services. After your trial, they downgrade your account a free version if you decide not to pay a monthly subscription. The free version still alerts you to any downtime on your site, but limits what features you have access to. You can learn more about their product and pricing here.

Get the word out

Once you have your website set up for tracking and analytics, you can oversee where customers are coming from. But, how do you reach those customers? That’s where the following tools will help you attract new customers.

Google AdWords

Just like Google Analytics, Google AdWords is a free product from Google. This tool will help you manage your search and paid-per-click (PPC) campaigns. It will also help you set up relevant ads on Google search results to attract new customers. There are many sources for free training on how to use Google AdWords. If you’re interested, you can become Adwords Certified by taking an Adwords certification exam to test your knowledge on online advertising.

Although the service is free, the keywords and phrases that you select and bid for will not be free. Each time someone clicks on the ad you set up through AdWords, it will cost you the predetermined price that Google declared for that keyword.


Social media is a necessary factor to any successful business. The problem with social media is managing the various platforms your brand is present on. It can be very time consuming to keep a consistent content and posting schedule. Hootsuite is a great tool to help you schedule posts across all the networks you’re on over multiple days,. This is especially useful if you are scheduling for a couple of days, like over the weekends! Hootsuite offers a free 30 trial, after which you will have to pay a subscription fee of $9.99/mo to continue using the service.

Also Read: how does dropshipping work

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dropshipping business

Establish the correct dropshipping business

There are some components to building a dropship baby clothes e-commerce business in the right way. Here are some:

Domain Name - Your domain name is important, especially when building long-term brands. You can use the free business name generator to help streamline your process. In any case, always get the .com domain name. If you want to use your niche as a keyword in your domain, make sure it's broad, such as beauty, jewelry, fashion, and not very specific, so you don't need to change your domain name on the road. Also, please avoid using your name as the domain name of the store. If you have sold your company, you can legally use the rights in your own name.

Sign up for Shopify - Shopify is the most comprehensive e-commerce platform on the market. By regularly adding new features, tools, resources and applications, you'll find it easy to use and run your business on the platform. In addition, if you are experiencing difficulties, you can contact Shopify Master who will personally guide you through any steps.

Shopify theme - Personally, my free theme is Minimal Vintage, which is easy to navigate, clean, and a great starting point for people with tight budgets. The theme can work overtime. When you start testing free themes, you can get the job done. Once you start making money, you can invest in a new theme to better store design.

Sell ​​everything about your t shirt drop shipping business with everything you have

So at this point, you have found your product and built your store, now it's time to market your dropship business, just like there is no tomorrow. This is a key step in your dropship business plan. So don't continue to make adjustments to your store design and pretend that you are making improvements. You don't need to be afraid to put yourself there. Getting the first sale is one of the best feelings!

If you have just started, you may be on that super tight budget. Some of my best marketing ideas come from those super thrifty moments. Here are some to get you started:

Facebook ads: Create multiple ads to determine which product sells best. When targeting, create a world ad, but delete Canada, Australia, the US and the UK, which will lower your advertising costs. As your business grows or your budget is higher, you can create separate ads for these four countries. Therefore, the United States will have its own ads, and the remaining three ads will also have their own ads.

Retarget your ads: If your budget is very tight, you can retarget your ads because they will reduce costs. This ad works well if your store has a lot of traffic. Maybe you are marketing free on Pinterest and getting a lot of traffic from there. Maybe you wrote a blog post on your website, a featured influencer, and now influential people are sharing your blog for free. By retargeting your ads, you get free traffic and are more likely to convert to a paid customer. Even better than standard Facebook ads. Moreover, it is much cheaper.


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the best supplier

Choose the best supplier on AliExpress

Here are some simple tips from other fashion dropshippers, how to ensure smooth cooperation with traders in the supplier catalog:

1 Please contact the supplier before ordering:

Before ordering, you should contact the supplier first. You need to ensure that the supplier can respond to you in time to prevent problems, and it is important to understand how they communicate, how fast they respond, and the willingness to collaborate in advance.

2Start with purchasing a small amount of merchandise:

Understandably, you want to attract buyers as much as possible, and a longer list of products promises this, but at the beginning, testing market response from some products, better understanding the requirements and starting to receive may be safer. Any problems are fast.

3 order product samples:

It's very simple - you need to know what you are selling. To evaluate product quality, delivery time, packaging and the entire process, you must test it yourself. Try to order at least some samples from different sellers and give yourself plenty of room to swing.

4 Find suppliers who specialize in target products:

If you really just start using a small number of products in the store, it's best to find a professional supplier who is a professional who manufactures or trades these specific products. This will give you a better understanding of your mastery and help reduce costs.

5 select products for the whole year:

This sounds obvious, but if you don't think about it as early as possible, seasonality can be a huge growth barrier. For example, sunglasses is a very popular project that can make a good profit, but if you don't plan how to market this product to buyers in different countries (or even continents) at different times of the year, then it is a Risk game.

Also read: chinese wholesale websites


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Youtube Marketing

Build your brand with YouTube Marketing

If you find yourself watching YouTube videos late at night, you are not the only one. Watch more than 6 billion hours of video per month and upload 100 hours of video per minute. For those who like to watch YouTube, this means that content is never exhausted. For small business owners, this means that it is very likely that your name will come out. More than 33 million unique users visit YouTube every day, and it's likely that someone will see what you want to share.

The problem is that many people don't realize how great YouTube's real marketing tools are. They think this is a good way to kill time - or waste time. If you like, YouTube can definitely have both. However, if you have heard of the Orabrush Tongue Cleaner, you know that if you use YouTube correctly, you will immediately see your business thriving.

But before you start making YouTube ads, check out these tips to help you make the perfect video.

Hit your target market

First of all, please don't worry if your video will spread the virus. It will happen if it happens. But not many people have perfect viral formulas. Instead of focusing on "how to make it a virus," focus more on how to make it attractive to your niche. YouTube gives you a great opportunity to connect with your customers in a very personal way.

The same is true of your research. Watch videos from other businesses like you. See what works and what doesn't. Please note the comments under each video. How much insight you can get from the feedback left under each video.

Understand the media

Video is a difficult medium to master. However, there are ways to make it easier. First, add some variations to your video. If you are selling wholesale hair vendors products, please don't let each video be about people who wash their hair. Mix it up. Add some personal style to each video.

That being said, don't deviate from your product and actually do too much. If your video changes enough, your viewers will keep coming back, but if your videos don't match, they will quickly forget your video content. Make sure they always know who you are and what products you sell. Think of the logo or slogan that you display in each video. Make sure your name always exists. Your video is a bit crazy, but just make sure your audience always knows what you are selling.

Finally, you must have a high quality video. For some small/startups, this can be difficult because the funds can be tight. But in order to compete on YouTube, your video needs to look professional. This means there are no jittery cams, rough edits or too many comments. You don't need a $20,000 camera to look professional, you just need to use your budget camera to communicate quality to your customers. Again, watch the video on YouTube to get an idea. Some of the great plush toys wholesale videos were taken on the iPhone.

a great marketing tool

Once you understand what's useful to your business, you'll be in a comfortable position to create great videos that your customers love. It may not happen immediately, but if done well, YouTube marketing can promote your brand more effectively than traditional methods. Try it, it's free. Think of a smart little ad and throw it on YouTube. Monitor results and make improvements. Many successful companies using YouTube did not succeed at first. But after some hard work, they will definitely become like this.

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Business niche

Choose the right niche for your business

Finding the right product for sale is always a daunting task. Choosing the wrong product, while not necessarily harmful to your business, is always a bit frustrating and can affect the future of your business.

On the other hand, successful product selection can not only make a profit, but also have a wonderful impact on your business self. Happy and confident business owners are usually better at their work.

The first advice you can get is to sell what you know. However, sometimes what you know is a market that is oversaturated with other retailers, or a product that people are not interested at at all. The trick is to know what type of product is a hot seller.

Look carefully, think twice before you act

So how do you interpret this data (and more importantly) what do you do with it? According to the US Census, consumer electronics has the highest percentage of sales, followed by music/wholesale toys.

At first glance, you might think, "This is what I should sell." Unfortunately, many new startups quickly come to an end by trying to enter the electronics market.

There are many retailers selling electronic products that are hard to compete. One of the ways you have to stay ahead of the competition is to lower the price. Since the profit margin of electronic products is so low (5%-10%), you will soon lose your product and start to lose money.

Better choice

Although electronic products and music/video have the highest sales ratio, they do not make the most money because the profit margin of electronic products is very low.

Clothing, cosmetics and wholesale home decor/garden supplies are great markets for you to sell. The Bureau of Economic Analysis shows that the average family spends $331 per month on these types of products.

So how do you use it? This is by no means a secret message. Many e-commerce retailers are selling and profiting from them, and their products fall into these categories. What can you do to stay ahead of the competition? continue reading!

How to do?

This is where you know about the product. The type and quality of the research you do at this stage will determine how successful you are in selling the product.

Clothing is a hot seller and there are good reasons. Everyone needs clothes. Families with children will buy a lot of clothes - even every year - to keep up with their growing children. Keep in mind that retailers usually sell their clothing at twice the price they pay. This gives you the freedom to play with prices without having to worry about hurting your profits.

Another category that sees a lot of success is accessories. Hats, gloves, sunglasses and other seasonal gear are always needed. More importantly - the style is always changing. As traffic volumes drop, you'll always have an advantage because you always have access to the latest products without worrying about overstocking. Many physical stores are hit hard when a quick style change surprises them. They left the inventory that no one wanted. Changing inventory is as easy as updating your website for you.

Know what you are selling

This sounds a bit redundant, isn't it? That's because it's one of the most important parts of selling a product. Now, although what you initially know may not be sold (as described at the beginning of this article), it doesn't mean you can't understand the new product. do research. Take the time to understand what people want to buy. When you find a niche group, try to be an expert. In fact, as long as you do enough research, you can sell anything by shipping. Consider these ideas when you find the product that works best for you and your customers.

Next Read: how to advertise on google


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