killing creative quality

Digital growth is killing creative quality, say most marketers

The majority of wholesalers cape town marketers claim digital growth is having a detrimental impact on creative quality, new research reveals.

A study by Sizmek, which surveyed more than 500 brand marketers across Europe and the U.S., suggests adland is still largely struggling to nail the marriage of digital advertising and powerful creative work.

The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.

Oren Regev, VP of product management at Sizmek, said: “As digital campaigns continue evolving to be more personalized, they must also deliver the same high quality storytelling achieved through traditional channels.

“In addition, regardless of vertical or industry, data-driven marketing should be supported by equally impactful creative. While this is crucial for continued campaign success, we can’t overlook the impact great digital creative can have on a consumer.”

Nearly 70 percent of marketers surveyed believe that “digital growth in advertising has come at the expense of the quality of creative.” Meanwhile, 84 percent say A.I. means nothing without the creative to support it.

Almost eight-in-10 believe GDPR will put greater importance on the quality of creative. And 91 percent of marketers say the need to “make digital ads more engaging to meet brand goals” is a priority over the next 12 months.

More than half admitted they find it difficult to utilize their creative within standard ad formats.

Dynamic creative that optimizes to achieve personalization or creative sequencing is key to creating a coherent customer journey. Another priority for marketers is to introduce or increase the use of interactive ad formats.

Around 83 percent of marketers agree that premium interactive formats such as animation, sliders, scratch and reveal configurations, and gamification deliver high engagement within digital placements. Often these formats fit within standard ad sizes, allowing not only for engagement and brand storytelling, but also reach, thanks to widely available inventory across publishers.

More than half of marketers also plan to introduce or implement virtual reality capabilities in the near future, according to the study.

More than 80 percent of marketers currently employ DCO in their digital media executions. However, 66 percent say that their organizations find it challenging to implement DCO solutions for reasons including the cost to implement (53 percent), lack of knowledge to implement (37 percent), and taking too much time to set up (24 percent).

The study concludes: “Creative innovation has always been at the heart of building relationships with customers through advertising. The explosive growth of digital marketing and data-driven targeting has opened up new doors to personalization and reach, but marketers acknowledge that creative has not always kept pace.

“Marketers now want better ways to incorporate the creative aesthetic of their brands into highly personalized, data-driven campaigns. Engaging and innovative ad formats, the right dynamic creative optimization (DCO) solutions, and the right partnerships will be the keys to achieving this goal.”

Also See: Top 5 wholesale dropshipping suppliers usa


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Behind Whittaker's marketing strategy

A family brand established in 1896 in Christchurch, and later moved to Wellington, Whittaker’s chocolate is one of New Zealand’s oldest and most beloved brands. AdNews finds out how it has remained sweet for more than a century.

With waves of international confectionery competitors steadily hitting New Zealand’s shores, homegrown chocolate brand Whittaker’s has had to pivot and evolve, while also remaining true to its wholesome brand messaging.

Working with its media agency, MBM NZ, and creative agency, Assignment, Whittaker’s has serious celebrity pulling power with its ambassador, Nigella Lawson, and very much remains a big fan of the good old TVC.

Late last month it revealed big plans to expand more heavily into the Australian market, inking a deal with Coles. AdNews spoke with J.H. Whittaker’s Sons’ marketing manager, Jasmine Currie, who revealed the challenges and opportunities the famous chocolate brand faces in a new consumer landscape.

What is your current marketing strategy?

In New Zealand, the TVC is still a key channel for us as it allows us to connect directly with Whittaker’s chocolate lovers at an emotional level. This is illustrated by our recent ‘Through the Ages’ TVC, which reinforced Whittaker’s 120–year history in New Zealand, by featuring Nigella in different decades.

We also selectively use other traditional mediums, such as point of sale and billboards, but digital and social media is a critical part of our overall marketing strategy. It allows us to genuinely connect with Whittaker’s chocolate lovers, and to maintain engagement in ways that other mediums can’t.

We have the top FMCG Facebook page in New Zealand and have been globally recognised for best practice in Instagram (36.2k followers) and are also active on Twitter and Snapchat. In Australia, we mainly focus on Facebook and have an audience of 149,000.

What’s your marketing strategy for Australia?

In New Zealand we are very established and have 100% distribution, whereas in Australia we are still building our distribution channels, as is reflected by our recent launch into Coles.

The implications of this from a marketing strategy perspective are that in Australia our marketing is mainly concentrated on digital. In New Zealand, while most of our campaigns are social media–led, we also use TVCs and other media channels to achieve maximum reach.

Ultimately though, we fundamentally take the same approach in both markets. That is, to focus on the quality of our chocolate and to be authentic and build genuine engagement with Whittaker’s chocolate lovers.

What is your most recent ad and campaign?

Our most recent campaign was for Whittaker’s newdropship online products — dark salted caramel and creamy caramel, which included a ‘Through the Ages’ TVC fronted by Whittaker’s brand ambassador, Nigella Lawson.

Tell us about some of your biggest campaigns:

Our biggest campaigns have been those that have featured Nigella Lawson such as last year’s ‘Nigella…I Was Just Passing’ and this year’s ‘Through the Ages’ campaign. Our new caramel products, have been one of our most successful launches in the history of our company. We have also seen great success from our 100g New Zealand Artisan range.

What are the challenges with confectionery marketing?

The speed of execution is one of our biggest and most consistent challenges. As Whittaker’s marketing manager, I’m involved in the whole process from wholesale watches china product development through to campaign implementation, and there can be a lot of things on the go at once. In the past year alone, Whittaker’s has launched many new products, product extensions, a new Whittaker’s retail presence in Auckland International Airport, and there are still some further new things to announce before the end of this year.

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Digital practice marketing service

PatientPop raises $25M for digital practice marketing service

PatientPop, a Santa Monica, California-based company that offers doctors a marketing service to grow their practice, has raised an additional $25 million in funding. The round was led by Leerink Transformation Partners and brings PatientPop’s total backing to $75 million, according to an announcement released last week.

PatientPop's platform helps practices acquire more patients, get better reviews online, drive repeat visits and track marketing analytics. The bic lighters wholesale company offers appointment booking features so that patients will be able to schedule appointments, as well as integrations with major EHR and practice management platforms.

What’s the impact

According to Travis Schneider, PatientPop’s cofounder and co-CEO, nearly four in five patients begin their search for a new provider online — and recent studies have shown that patients place a lot of stock in their findings. As such, services like those offered by his company play a key role in establishing a practice’s digital presence, he said.

“Instead of using outdated and expensive marketing or technology point solutions, more practices are using PatientPop to attract and retain patients,” he said. “We’re constantly evolving to ensure our customers and their patients benefit from the most advanced technology for practice growth.”

Luke Kervin, the company’s other cofounder and co-CEO, said in the announcement that this new funding “enables [PatientPop] to accelerate product innovation and market expansion, and ultimately fulfill our mission of helping practices thrive.”

What’s the trend

PatientPop was founded in October 2014, and has previously received support from athenahealth, Toba Capital and Silicon Valley Bank.

PatieintPop’s offering isn’t alone, though. Last year saw the merger of doctor.com and Connect Healthcare, a move intended to create a greater platform for online physician reputation management.

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Effectively regulate online ads

The ASA warns it needs more industry support to effectively regulate online ads

The Advertising Standards Authority has warned that how it is funded and works with industry will need a rethink if it is to successfully regulate advertising, particularly dropship baby clothes online ads, in the future.

Speaking to Marketing Week ahead of the launch of its five-year strategy, the ASA’s CEO Guy Parker says there needs to be a “stepchange” over the next five years in how it regulates online ads as consumers spend more time online and advertisers increasingly target them there. For that to work, it will require the “commitment” of the industry, from brands to platforms, and from media owners to small businesses that may be new to advertising.

That commitment involves everyone playing a “meaningful and fair part” in contributing to the system, both in terms of ensuring ads are responsible and in funding. While there has been progress on how the ASA is funded over the past few years, this needs “future-proofing”, says Parker.

“We have a good story to tell about the work we’ve done in the last five years regulating online advertising, but we’ve got to double down on it in the next five years,” he says.

“Our success will rely on the commitment of the industry to delivering better online advertising regulation. The [self-regulatory system] requires buy-in and support to be sustainable. We obviously need that in the context of our regulation of online advertising.”

Much of the ASA’s work already focuses on online advertising. In 2017, 88% of the 7,099 ads that were amended or withdrawn were online either in whole or in part. And two-thirds of the 19,000 cases resolved by the ad regulator last year were about online ads.

However, the fast-changing nature of online ads means the ASA has its work cut out to ensure its regulations remain relevant. For example, it points to new areas such as voice, facial recognition, machine-generated personalised content and biometrics as areas that could need regulating in future.

The ASA also wants to “deepen” its relationship with the large online platforms. Parker spoke of the current relationship with the likes of Google, Amazon and Facebook as being “close” but says they need to work better together to ensure ASA regulation applies across advertising on their platforms and help them as they regulate advertising themselves.

The future of self-regulation

Beyond online, there are other key areas of focus for the ASA. The ad regulator will continue to prioritise the protection of vulnerable people and children, particularly in areas such as food, gambling and alcohol.

It is also exploring ways it could act more “nimbly” and provide “lighter-touch ways” for people to flag concerns without having to go through the full complaints process. That could include using technology such as machine learning, which Parker suggests could be used to spot irresponsible advertising or in the complaints process.

“There is a desire to use tech better ourselves, including but not limited to machine learning, to help deal with the huge volumes of advertising in the UK,” he adds.

Despite the challenges, Parker believes self-regulation remains the best solution for the ad industry and for consumers.

“We don’t want a situation where statutory regulation comes in because that would be very bad for the industry. It would be more expensive for businesses, deliver slower and less flexible regulation and there would be less involvement for the industry.

“Nor would we want an alternative where there was practically no regulation because that would incentivise bad behaviour and a race to the bottom and be a disaster for the public and responsible businesses that care about trust in advertising.

“But we do need the commitment of everyone in the industry that produces and runs ads to make a success of this strategy. This is not an internal strategy, it is a strategy that requires the support of everyone.”

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Make money with Dropshipping

How Much Money Can You Make with Dropshipping

Nowadays many young entrepreneurs are enthusiastic and optimistic about dropship clothing. But there are also many people who have been in the industry for many years are not optimistic. In business market, there are always some people earning, but some people still have to make up for it. Maybe you are asking yourself can i make money dropshipping and how much do dropshippers make. Then let’s explore the question can you really make money dropshipping? Hope the all content will be helpful for your path of dropshipping.

1. Can you make money dropshipping?

Actually, any business can make money. The key point is to find a good business model so as to make much profits with a lower cost. Dropshipping is also not an exception. Why can you make money from dropshipping? There are the main reasons I think as follows:

l Most countries have policies to support e-commerce development. The strong policies’ support can make dropshippers progress easier, and there are some subsidies for ecommerce companies or projects. Following up the policy is absolutely a right decision.

l Resource are unbalanced among regions. For example, China has a price advantage of origin and factory base, and the e-commerce industry is also developed. When you dropship Chinese products to other countries, you will earn more profits. But you must find a reliable dropshipper to help you. Otherwise, you may pay more on purchasing and shipping.

l Few middleman and high efficiency. The dropshipping model remove the middleman. You can directly wholesale from suppliers. For example Chinabrands have their own long-term operated suppliers, therefore they create a platform providing convenience for suppliers and dropshippiers. When you have the first order, Chinabrands will catch your order automatically form your online store and ship products to your customer from their own warehouse. The most energy will focus on choosing products and listing them on your store.

2.How much money can you make dropshipping?

Don’t listen to anyone that says it doesn’t make money. But also, don’t listen to anyone that says it’s easy and can make a lot. There are some businesses fail, and only 3% last longer than five years. Dropshipping is the same as the other business. It takes a lot of hard work to build up a brand. It is far from an easy work. Dropshipping can still make money today, but it is true that there are more competitors now than it was 5 years ago when I started.out. However, how much money can you make depends on many factors just like different people have different fate. There always be someone earn much more than you. If you want to be one to make big money dropshipping, you can’t miss considering the following factors: the traffic, the profit rate, the customer satisfaction.

Also See: How to find the best dropshipping products

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Video’s Content Marketing

5 Strategies for Your Video’s Content to Reach Millions

A false assumption that many make with online marketing is the need to keep producing more and more wholesale sites content. While quantity is important, it’s not everything! What many need to focus on is the ability to craft a well thought out distribution strategy for each piece of content.

We will go over the scenario of you creating and distributing video content. Such as an interview, or teaching your audience with your expertise.

Make It an Event

Creating an event will get a buzz on the video before it’s even on the web. Share the event with your networks, and mailing list so no one misses out. Make sure when you create the event announcement, that it is easy for your audience to share it.

Collaborate with bloggers, and influencers to get the word out about the event. Perhaps trade usernames, and make a post about it on their accounts. Finally, create an event hashtag ex #talkingheadstuesday.

Go Live Everywhere

When you’re making the video, it would be wise to turn on live streaming with multiple platforms. You could stream through Twitter, YouTube, Facebook, and Instagram. Think about all these platforms being active at one time while you’re making a video. Don’t be worried about the video not being polished, people like the realness of live.

I would suggest investing in tripods that can hold multiple phones at one time; this will make implementation easier.

Capture Short Valuable Cuts

Once the video has finished the recording process, it’s time to find the valuable cuts within in it. These add to your content library for future posts. Remember the attention span for viewers keeps declining, this is a way to make sure that you can still impact them. Have any clip less than a minute to retain attention.

Put Audio on Podcasts

Not everyone wants to see your video. Some audiences would rather listen to the audio version of the content. Convert your video into an MP3 file so that it can upload on podcasts. Now, don’t upload it to only one platform, upload it to all platforms!

Platforms include: iTunes, Spotify, Soundcloud, iHeart radio, Stitcher, Overcast, Tunein, and Castbox.

Have Content Transcribed for Blog Post

Not everyone wants to listen to your content either. Get it transcribed to make it into a blog post. I suggest using the service Transcription Star. I discovered I was able to produce more blogs because the flow of my words speaking is better than writing.

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タグ :marketingtips

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QuickBooks online

Enterprise features to QuickBooks online

Intuit is aiming for the mid-market with an extension of its QuickBooks Online financial management tool that it hopes will let it take wholesale gadget parts business away from the likes of Microsoft, Sage and Oracle.

It's designed to help QuickBooks customers delay the move to a full-fledged ERP system — and perhaps even to woo a few beginning ERP users back to something simpler.

Intuit offers several versions of QuickBooks, for the self-employed right up to the 30-seat QuickBooks Desktop Enterprise.

As QuickBooks customers migrate their growing businesses from one version to another, “They are faced with a choice of having to migrate off of our system on to something else, something that’s usually far more complex, far more expensive and far more rigid. That creates not only a data transition problem, they have to learn new software and oftentimes it’s really overkill for their businesses,” said Alex Chriss, a senior vice president and chief product officer of small business at Intuit.

In addition to keeping existing QuickBooks customers in the ecosystem, Chriss sees “a massive opportunity ... for us to bring in new-to-the-franchise customers that are migrating off solutions that are overbuilt for them.”

The overbuilt solutions he has in mind are entry-level cloud ERP systems from vendors such as Oracle (owner of Netsuite), Microsoft (with Dynamics 365) and Sage (owner of Intacct). Other competitors might include FinancialForce, which is built on Salesforce.com’s Force.com platform.

“This is a smart move for QuickBooks because we often see growing companies graduate onto Intacct, FinancialForce and Netsuite,” said R. “Ray” Wang, founder and principal analyst at Constellation Research. “The challenge for Intuit is finding a niche in the smaller end of the mid market,” he added.

Historically, several factors have pushed QuickBooks customers to move on, including the need for more users to have access to financials, or for more control over the access those users have, as well as a need for faster ways to enter thousands of invoices into the system, and a requirement for customized reporting or software integration.

Intuit aims to solve all those problems with QuickBooks Online Advanced, a new tier of its cloud-based financial management system that adds support for custom user permissions and more users, bulk invoice import and priority customer support. Customers can expand its functionality with hundreds of QuickBooks-compatible cloud services available at apps.com, including enterprise tools such as Expensify, Method CRM, bill payment service Bill.com, SOS Inventory for inventory management, Jobber for field service management, or Shopify for e-commerce.

As a bonus, Online Advanced also includes AI-based automation and recommendation tools that Intuit plans to expand in the coming months. “This is online software, we iterate rapidly on it,” Chriss said.

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Those online tools draw inferences from data aggregated from QuickBooks' 3.4 million online users to power things like automating the identification of business expenses eligible for tax deductions, or recommending the applicable rate of sales tax based on a natural-language description of the item or service sold.

Intuit is also moving beyond financial reporting into financing: It is prepared to make loans to its customers where traditional banks would have turned them down, based on its analysis of their business prospects. “QuickBooks Capital is all about looking at a 360-degree view, not just bank information but what invoices they have outstanding, who are the customers they have, that they’re working with across their network, and really leveraging a different level of insight,” Chriss said.

QuickBooks Online Advanced is available now for US$150/month. The price allows access by up to 25 users.

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Amazon’s brief flirtation

Why Amazon’s brief flirtation with celebrity endorsements could mean business

Blink and you’d have missed it, but last week Amazon launched – and then pulled – a new celebrity endorsement hub called ‘The Celebrity Store’, an apparent extension of its influencer marketing programme.

The hub itself has seemingly now disappeared without a trace, but individual pages – like Jessica Biel’s association with yoga and fitness brand Gaiam – are still live at the time of writing (pictured).

The hub saw a range of celebrities, from actors to golfers, hosting their own pages featuring affiliated products such as fragrances or sportswear. Consumers who’ve always wondered how Ryan Seacrest maintains his youthful glow can now buy and share his skincare regimen, delivered the next day on Amazon Prime.

Whatever form its reincarnation takes, Amazon clearly has an idea that can change its amazon drop shipping business. For the consumer, it provides the cachet and exclusivity of celebrity endorsement, a new way of shopping an ever increasingly confusing category, and the ease of use and delivery power of Amazon. Especially given that the brave new world of influencer marketing is staggering around like an inebriated toddler intoxicated by fake followers, while the star power of established, genuine celebrity has never really dimmed.

Celebrity endorsement is nothing new - in the 18th Century Josiah Wedgewood boasted of being ‘potter to Her Majesty’. The concept of using the power of celebrity to drive price premiums then really took off in the golden era of Hollywood and far from slowing, has been turbo-charged as the world digitized. Amazon isn’t reinventing the wheel to build relationships between celebrities and products, they are simply closing the gap between sales and marketing.

George Foreman ended up making more money from lean, mean grilling machines than he did from his illustrious boxing career. Jennifer Aniston allegedly made more money from her equity incentivised endorsement of Smartwater than she did from Friends. Ultimately anything’s possible in a world where Deadpool’s Ryan Reynolds and Virgin’s Sir Richard Branson can team up to create a gin brand. For Amazon the possibilities are near-limitless. Where once ‘celebrity’ was deployed to build brand equity and get cut-through, on an online marketplace like Amazon it can be used to actively drive transactions.

The emotional drivers of consumers’ consideration journey haven’t changed since Wedgewood was boasting royally, and the endorsement of a favoured or idolised celebrity is still about feeling gratified by a connection with someone famous, as it always was. To wear the sneakers of a musician you think is part of subculture makes you, by proxy, a little part of that subculture. And that’s where the evolution of marketplaces comes in. Make it easy for people to buy things and they will. If people can enrich their lives with the products they want or need, inspired by a famous face…they will.

The march of Amazon and, through Alexa, the growth of conversational commerce is doing just that, making it easier than ever for consumers to buy things they desire. Celebrities are a powerful tool to stimulate that desire, even for low-cost commoditised products, creating the unfair advantage for brands in their daily pursuit of growth. Whatever Amazon’s reasons for flirting with, and then ghosting, celebrity endorsements in the same week, they should reconsider. The convergence of celebrity marketing power and ecommerce is going to realize enormous value.

See Also: How to find best dropshipping products


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Where Do SEO FIT in Digital Marketing

SEO and digital marketing are so much related to each other that sometimes it becomes very difficult to draw a distinction between them. The object of both is to win more customers or visitors to your wholesale watches website. There are some tactics which can be considered both the part of SEO and digital marketing. In order to end this confusion and see if these two mean the same thing or they are different from each other, let’s have a look at their definitions.

SEO or search engine optimization can be defined as everything that you do in order to increase the search visibility of your website. It encompasses all the activities and tactics that are undertaken to improve ranking on search engine result pages. The object of SEO is to appear higher in the search ranking. A higher position in the search ranking is guaranteed to increase the number of people who visit your website.

Digital marketing, on the other hand, involves everything that is done to market your product or website on digital media. Digital media includes all electronic devices with display screens. It is about achieving your marketing goals through the use of digital technology. It is not limited to advertising but includes many diverse activities which are undertaken to promote your brand on the internet. Customer service is also a part of digital marketing.

Customers are given the facility to send their complaints or suggestions regarding products online. E-commerce is also sometimes included in this which gives people the option of buying your product online. Online public relations management also comes under digital marketing the purpose of which is to build a positive image of your brand among the public. Digital marketing is all about selling your product or service online. In order to achieve this, you should have a website to market your brand.

How SEO and Digital Marketing Are Related

SEO is concerned with search position only whereas digital marketing encompasses your whole online profile which includes your website, your profiles on social media and many another thing which include SEO as well. SEO can be considered a subset of digital marketing.

SEO has become an important component of digital marketing without which success in digital marking is an attainable dream. When it is properly integrated into your online marketing strategy it ensures more traffic to your website. Most of the traffic to a website comes from organic search; therefore, having a top position in ranking will definitely drive more traffic to your sites.

All the other component of digital marketing are also important but none can even come close to search optimization when it comes to success. It can effectively be the main reason behind the success or failure of your marketing strategy. The reason behind the superiority of SEO over other parts of online marketing is that other components can increase traffic too but they are not as effectual as search engine optimization. Hence whether it is traffic or conversion rate SEO rules supreme over other parts of internet marketing.

How SEO Can Be Integrated Into the Total Online Marketing Strategy

Considering how valuable appearing in top positions in organic search is to the overall marketing effort, it is absolutely necessary that you should develop plans to incorporate SEO in your digital marketing strategy. But in most of the cases, this is easier said than done kind of a deal. You have to be very careful while incorporating SEO if you want to see the expected rewards. The good news is there are plenty of areas which provide opportunities for this integration.

The best thing any brand can do to incorporate these two is to have a blog on their website that publishes detail information to the users about the common topics in their niche. You can also provide information and insights about your products or services through this blog. Such a blog can help to keep your customers or visitors engaged with your brand. Therefore it can serve as a marketing tool.

At the same time, it will help to boost the ranking of your website as you will be regularly publishing fresh content on your website and no factor increases the ranking of a website more than content. In fact, content is such a decisive factor in increasing ranking that it is a common saying in the industry that content is the king.

As this is life and nothing comes easy in it, therefore, you need to keep few things in mind in you want to get maximum benefit from your content. You should write content not for the search engines but for your users. If it engages your readers than it will automatically result in an improvement in ranking as well.

There are certain SEO elements that should be present in your content like headings & tags. You should write informative content that contains expert level knowledge on your niche topics and you should also make sure that articles you publish on your website are of an appropriate length. The common rule is the longer the better. Regularly updating your content is also another important trick you can do to keep your customers coming back to your website.

Social media provides another opportunity for integrating SEO into marketing. In order to achieve success in search optimization, you need to be successful over social media. Social media can benefit SEO in many different ways. It can serve as a prolific mean to earn inbound links. When social media users will share your content with their friends it will not only increase visitors to your website but it will also earn valuable inbound links for your website.

When a person shares a link to your website on social media it drives traffic to your website and social media is acting as a marketing platform. The same link will is also important from search engine optimization perspective as it can improve your ranking because search engines rank those websites higher that have more inbound links pointing back to them present on other websites and social media platforms.

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Business online directory taking off

Durban entrepreneur Sarah Whitaker has “neatened up” a local corner of the worldwide web to make it easier for consumers to find and hire the services of local small wholesale kids toys businesses while giving to charity.

Whitaker, who is also a self-taught artist who works with glass, and an art teacher at Forest View Primary School, has founded the online directory called “Onsouthafrica.com” where local businesses can list their services. She launched the site just six months ago and already has more than 150 businesses of all sizes and 22 charities listed.

Whitaker said she came up with the idea after being frustrated while searching online for local art supply stores.

“I then spoke to some teachers in Hillcrest and they told me about all these gems that I had never heard of,” Whitaker said.

That’s when she decided that she needed to work on creating an online directory to list local businesses to make them easy to find online. Single-handedly, working long hours, she designed and set up the directory.

“Each company submits their articles and photographs and there is a direct link to their website or Facebook page. It’s like I have neatened the web and put it into themes and boxes and regions. I’m a little OCD like that,” Whitaker said.

“There are thousands of directories out there, and lots of them have got outdated information.”

When companies sign up to list on the site they can gift a portion of their fee to any charity or needy person of their choice - from an elderly person or an orphan to a local car guard. And then every month a portion of their subscription can be gifted to one of the listed charities.

“I have tried to cover all the bases, and obviously the bigger it grows the better it will get. I am very grateful about giving back to people - it just warms my soul,” she said.

Also Read: The Latest Guide of alibaba dropship for Beginners  

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